Branding
Watford FC Badge Design
The Brief
In 2019, Watford FC ran a design contest for their new club badge. My submission was selected as 1 of the 5 finalists.
Times are changing for Watford FC. For years the fans have called the team 'The Hornets', but the official badge has included a red hart, a type of deer. The brief was to design a new official badge for Watford FC that brings to life the club’s culture and nickname in a modern way.
The badge can be any shape, but it should be a distinctive shape. Consider that it may need to be adapted into the several variations, including a simplified badge, a secondary badge and a watermark.
The Solution
A stylised hornet plays the focal point of the badge concept. The body a is stepped gradient with a central up arrow to reflect progression and the wings take on a 'W' form. Framed with a double keyline which stays true to the existing overall badge. I developed a responsive badge design, adaptive for any situation.
